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How Does Trademark Registration Help Your E-commerce Business To Be Unique?

Although trademark registration is not compulsory for e-commerce businesses, we strongly recommend your online business apply for registration and obtain the intellectual rights. With people showing more and more interest in buying goods from online platforms, applying and gaining a trademark ensures that your e-commerce business is competitive. If you like to have the most benefits from registering the trademark from the hands of experts, Muthirai is here to help you.

Is it mandatory to register an e-commerce seller/business?

Commencing an online business is becoming a dream for most since this is the world of online buying and selling. The huge growth of the e-commerce industry allures businesses to do so. E-commerce business refers to the buying and selling of products and services through the internet.

It is true that the trademark registration process is not mandatory for e-commerce businesses. Yet, in order to keep the brand safe, and be protected against copying and duplicating, it is necessary that you register it.

Process for Trademark for E-Commerce in India

● Since the e-commerce business operates in and beyond India, it is important to look out for the international pittance of trademarks. This emphasizes the Madrid Protocol.

● Perform the trademark search and come out with a unique brand name

● File a trademark application with your nearest trademark office

● After examining the application (which takes around 1-2 months) and ensuring the application meets all the requirements, it will be marked for publication in the Trademark Journal.

● If there is no opposition to the trademark, it will proceedto registration

Benefits of E-commerce trademark

Have a glimpse of the benefits that you can get if you approach trademark registration consultants for your e-business.

▪ Your brand name or logo is protected against infringement

▪ Safeguards your brand internationally

▪ Avoids the possibility of others using your brand name and other intellectual assets.

▪ As you register a trademark, you legally protect the brand name, logo,products, and signs of the company. This eliminates the chances of damage to the brand name.

▪ If you notice anyone else uses your trademark, you have the right to file a lawsuit against them

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